University incubation at Cadi Ayyad University: current status and perspectives for local entrepreneurship

Abstract

University incubation is a strategic tool for fostering innovation and entrepreneurship, particularly in emerging ecosystems such as Morocco. This article examines incubation at Cadi Ayyad University (UCA), highlighting its role in supporting project developers through strategic partnerships, university resources, and personalized mentoring. Despite these promising efforts, challenges persist, including a lack of funding, low beneficiary engagement, and insufficient structured collaborations with research. Using a descriptive qualitative case study approach, the study draws on semi-structured interviews with incubator staff and key figures from the local entrepreneurial ecosystem to provide in-depth insights. Key findings reveal that while strategic partnerships and personalized mentoring significantly enhance project development, limited funding mechanisms and weak ties with research institutions hinder the incubator's full potential. To maximize its impact, the study suggests strengthening public-private partnerships, developing sustainable funding mechanisms, and integrating technology transfer tools to position UCA as a driver of innovation and regional economic development.