MIR, Jamal; KORCHI, Mohamed Amine. Intelligence artificielle générative et transformation des pratiques professionnelles au Maroc : enjeux d’acceptabilité et stratégies de conduite du changement: Generative artificial intelligence and the transformation of professional practices in Morocco: issues of acceptability and change management strategies. International Review of Applied Finance, Economics and Management, [S. l.], v. 1, n. 3, p. 108–128, 2025. DOI: 10.66130/t3yyvw07. Disponível em: https://irafem.org/index.php/irafem/article/view/43. Acesso em: 2 may. 2026.