MOUFAKKIR, Hafsa; BOUADDI, Mohamed; LAHRIGA, Meryem; BEDDAA, Mohammed. Analyse de l’impact du marketing digital sur l’adoption des comportements touristiques durables :Une étude quantitative auprès des touristes marocains. International Review of Applied Finance, Economics and Management, [S. l.], v. 1, n. 2, p. 21–40, 2025. DOI: 10.66130/vd9e3s15. Disponível em: https://irafem.org/index.php/irafem/article/view/21. Acesso em: 21 sep. 2026.